The Panasonic HC-V720(Panasonic HC-V720M/Panasonic HC-V710 are the versions for Eurpo and Asia) is a little lower in the lineup than the Panasonic HC-X920, but offers similar functionality with a new 50x optical zoom lens, optical image stabilization, built-in WiFi, 20.4-megapixel still picture capture, and a 3-inch touchscreen LCD. The V720 also allows for plug and copy HDD recording and uses near-field communication for easy control utilizing a smartphone.

Key Features:
1/2.3in BSI CMOS with 17.52Mpixels;
1080/50p AVCHD 2.0 format at up to 28Mbits/sec;
Manual focus, shutter, iris and white balance;
5.1 surround sound;
WiFi capabilities

Reviews of Panasonic HC-V720:
Pros:
Good image quality
Comprehensive manual controls
5.1 surround sound
Cons:
No headphone minijack

It's got a wide-angle 28mm lens for shooting in tight indoor spaces, it's one of the few at this price to record excellent-looking HD video at 1080p60, and still performs solidly in tough, low-light situations.

Most camcorder manufactories are questing the high compress rate video format to convey their shotting videos. Fortunately, they found that the AVCHD video format can meet their demands of higher quality but less volume. But this kind of video format is not an editable format for most common editors, such as FCP, iMovie and so on. The most impossible reason is that owing to the different codec, FCP or some editors can not recognize them. Editors have their own accepted video codec. For FCP, Apple ProRes is the most compatible video format. Though some AVCHD videos which are shooted at 24p can be supported by FCP by now with Log and transfer, if your videos are 1080 60p/50p which contains more video information can not be supported well by editors. As we all know, filmmakers or cameramen have to take the videos at 60fps/50fps in that it can make the quality of the video more vivid.

Then how can we solve the importing problem of Panasonic HC-V720 1080p MTS to FCP X?

In a word, the most convenient way to edit the 1080 60/50p AVCHD video in FCP X is to find a third party program to transcode these 1080p MTS clips to Apple ProRes.

Below is the simple but useful guide for you to convert AVCHD videos to FCP X without quality loss.

Step 1: Run the superb 1080 60p MTS converter you have found for your Mac, then ingest the recordings to the program.
Tips: You can imput a number of files to the programs, and if necessary, you can use the function "Merge into one"

Step 2: Choose the best compatible output format--Apple ProRes 422(*.mov) for FCP X.
Tip: If your FCP is 6 or earlier, you only can choose two output formats-Apple ProRes 422(*.mov) or Apple ProRes 422(HQ)(*.mov).

Step 3: Adjust audio and video parameters in Profile Settings. You can change the default codec, bit rate, frame rate, sample rate and audio channel according to your needs and optimize the output file quality.
Tip:Set video size as 1920*1080, video frame rate as 30fps. If the clips are recorded as 50p(PAL), then 25 frame rate is the best choice for you.

Step 4: Click the Arrow button on the main interface to start converting 1080p AVCHD footages for editing in FCP X.

Once the conversion process is at 100%, you just need to click the "Open" button on the main interface to find your converted file. Afterwards, you can edit your Panasonic HC-V720 recordings in FCP X easily.

Related guides:
Solve Panasonic HC-X800 60p/50p AVCHD Footages iMovie Importing Problem
Convert/Transcode Panasonic HC-X900 AVCHD 1080p MTS/M2TS files to iMovie on Mac
AVCHD iMovie Converter— Convert/Import AVCHD to iMovie 11 on Mac

AVCHD Converter for FCP on Mac, edit 1080p AVCHD to FCP X, make AVCHD file playable and editable on Mac, import .mts files to FCP, how to import MTS footages from Panasonic HC-V720 to FCP X, Panasonic HC-V720 AVCHD, editing MTS files in FCP, convert AVCHD files to ProRes